Overview & Specifications
What Are PR Boxes?
PR boxes are the packaging around a product sent to the media for review or coverage. They protect the product, show who sent it, and carry the story: a printed card and a link to the press kit with specs, prices, images and a press contact.
PR Boxes sit in PR & Promotions and are built on Custom Roll End Tuck Top Boxes, Custom Two Piece Rigid Boxes or Custom Flip Top Rigid Boxes.
What it has to do
What a Journalist Needs from a PR Box
A journalist opens a PR box at a desk, often among many others, to decide whether the product is worth a story. Each need below is matched to how it is met.
01
Product
Product Ready to Test
The product sits in an insert cut to its shape, so it is held in place and can be lifted out and tried. Protection is confirmed on a packed transit sample. Any setup, charging, storage or use-by note is printed inside the lid or on the card.02
Story
The Story on One Card
A printed card names the product, price, launch date and press contact. A QR code links to the online press kit, so the box does not need to hold printed releases.03
Sender
Sender Obvious at a Glance
The brand name sits on the outside and the card. A box that cannot be identified on a crowded desk is easily set aside.04
Easy
Easy to Open on a Desk
A mailer tuck lid or a lift-off rigid lid is simple to open. How easily the box opens on arrival also depends on the final closure and any shipping seal.
PR Box vs Digital Press Kit
A PR box puts the product in a reviewer's hands; a digital press kit gives the facts and images to write the story. Most campaigns send both, with the box linking to the kit.
| Attribute | PR Box | Digital Press Kit |
|---|---|---|
| What it delivers | The physical product to test | Release, images, specs, contacts |
| Format | Printed box with insert and card | Web page or download |
| Best for | Hands-on reviews, product coverage | News stories, background, images |
| Cost driver | Product, packaging and postage | Writing and hosting |
| How they connect | Card or QR code links to the kit | Can mention that samples are available |
Press Kit Boxes
A press kit box is a PR box that also carries printed material: a release, a fact sheet or a lookbook in a lid pocket or under the product insert, where the structure supports it. Most brands now print one card and link the rest by QR code.
PR Boxes Specifications
PR Boxes are specified around the product, the structure, the insert and the press card. Review the specifications below to plan the box.
| Specification | Available Configuration |
|---|---|
| Product Type | PR and press kit box |
| Category | PR & Promotions |
| Structure Options | Custom Roll End Tuck Top Boxes, Custom Two Piece Rigid Boxes, Custom Flip Top Rigid Boxes (magnetic closure) |
| Dimensions | Custom L × W × H, built around the product, insert and card |
| Mailer Board | 18–24 pt paperboard, E-flute or B-flute corrugated |
| Rigid Board | Greyboard or white-coated duplex, 1.5–3.0 mm, wrapped in paper commonly 120–157 gsm |
| Inserts | Paperboard, corrugated, foam/EVA or molded pulp |
| Add-ons | Card slot, lid pocket, tear strip, where the structure supports them |
| Personalization | Recipient names and QR codes, confirmed per print process; QR scanning confirmed on the printed sample |
| Print Coverage | Exterior only, exterior + interior lid, or full inside and outside |
| Print Methods | Offset, digital, UV or screen printing; CMYK and Pantone spot colors |
| Finishes | Matte, gloss or soft-touch lamination, foil stamping, emboss/deboss, Spot UV and raised 3D UV |
| Starting Price | From $1.25 / unit; final price depends on structure, size, board, inserts, finishes and quantity |
| Minimum Order | 500 units |
| Standard Production | 7 days from approved proof |
| Rush Production | Available on request |
| Shipping | Empty boxes ship USA and worldwide; mailing to recipients needs a confirmed shipping specification |
What Size PR Box Do I Need?
Measure the product as it will be sent, with any accessory, then add room for the insert and the card. Final dimensions are set on the approved dieline.
| Measurement | What to Record |
|---|---|
| Product | Length, width and height |
| Accessories | Charger, sample sizes or extras |
| Card | Card size and where it sits |
| Mailing | Sent as is, or inside an outer shipper |
Plan the Mailing First
A rigid box is posted inside an outer shipper; a mailer can be sent alone only when its board and closure are confirmed for the packed product and route.
What to Check Before Bulk Production
Review a sample packed with the real product and card, printed with the final artwork. Record the approved structure, insert and finish on the signed-off sample. Where a sample shows a problem, review the cause, revise the specification and confirm it on another packed sample.
| If the sample shows | Cause to review |
|---|---|
| Product shifts in the insert | Cavity size against the real product |
| QR code does not scan | Code size, contrast, finish and applied position |
| Card hides under the insert | Card position and slot |
| Product moves or marks in transit | Insert, board grade and shipping specification, on a packed transit sample |
Seven days covers standard production from approved proof once the specification is confirmed; delivery timing is confirmed separately, so count back from your send date or embargo date.
