Overview & Specifications
What Are Product Launch Boxes?
Product launch boxes are the packaging used to present a new product before or at launch to the people who decide whether to stock, sell or recommend it. They hold the product with the material a buyer needs: a line sheet, a pricing card and a link to order.
Product Launch Boxes sit in PR & Promotions and are built on Custom Roll End Tuck Top Boxes, Custom Two Piece Rigid Boxes or Custom Flip Top Rigid Boxes, including the side-opening Book Style Boxes version.
What it has to do
What a Launch Kit Needs to Do
A launch kit has to make a buyer's decision easy, look like the launch, and arrive before the launch date. Each need below is matched to how it is met.
01
Product
Product and Pitch in One Box
The product sits beside the sell-in material: line sheet, wholesale pricing, order details and a QR link to the full catalog. A buyer has everything without a follow-up email.02
Room
Room for Literature
Printed material needs its own place: a lid pocket, a slot under the insert or a separate compartment, where the structure supports it.03
Launch
One Launch Identity
The launch artwork runs on every version: a rigid box for key accounts and a mailer for the wider list, each sized to its own contents.04
Story
A Story Told in Pages
A side-opening flip-top opens like a book, with the product on one side and the story on the other, where the insert layout fits.
Product Launch Box vs PR Box
A launch box sells the product to buyers and sales teams; a PR box gets it covered by the media. The table compares them.
| Attribute | Product Launch Box | PR Box |
|---|---|---|
| Recipient | Retail buyers, distributors, sales teams, VIP customers | Journalists, editors, reviewers |
| Goal | Stock it, sell it, recommend it | Write about it |
| Inside | Product, line sheet, pricing, order link | Product, press card, link to press kit |
| Timing | Before sell-in meetings or launch | Before coverage or embargo |
| Page | This page | PR Boxes |
Product Launch Boxes Specifications
Product Launch Boxes are specified around the product, the sell-in material, the structure and the launch finish. Review the specifications below to plan the box.
| Specification | Available Configuration |
|---|---|
| Product Type | Product launch and sales kit box |
| Category | PR & Promotions |
| Structure Options | Custom Roll End Tuck Top Boxes, Custom Two Piece Rigid Boxes, Custom Flip Top Rigid Boxes (magnetic closure; front-lift or side-opening book style) |
| Dimensions | Custom L × W × H, built around the product, insert and literature |
| Mailer Board | 18–24 pt paperboard, E-flute or B-flute corrugated |
| Rigid Board | Greyboard or white-coated duplex, 1.5–3.0 mm, wrapped in paper commonly 120–157 gsm |
| Inserts | Paperboard, corrugated, foam/EVA or molded pulp |
| Interior | Lid pocket, card slot or literature compartment, where the structure supports it |
| Personalization | Recipient names and QR codes, confirmed per print process |
| Print Coverage | Exterior only, exterior + interior, or full inside and outside |
| Print Methods | Offset, digital, UV or screen printing; CMYK and Pantone spot colors |
| Finishes | Matte, gloss or soft-touch lamination, foil stamping, emboss/deboss, Spot UV and raised 3D UV |
| Starting Price | From $1.25 / unit; final price depends on structure, size, board, inserts, finishes and quantity |
| Minimum Order | 500 units |
| Standard Production | 7 days from approved proof |
| Rush Production | Available on request |
| Shipping | Empty boxes ship USA and worldwide; mailing to recipients needs a confirmed shipping specification |
What Size Product Launch Box Do I Need?
Measure the product and the largest printed piece, then decide where the literature sits. Final dimensions are set on the approved dieline.
| Measurement | What to Record |
|---|---|
| Product | Length, width and height of each item |
| Literature | Size and page count of the largest printed piece |
| Layout | Literature under, beside or in the lid |
| Versions | Rigid, mailer or both |
Size Each Version to Its Contents
A key-account box with more items and a mailer with one product each get their own size; only the artwork is shared.
What to Check Before Bulk Production
Review a sample packed with the product and the printed material. Record the approved structure, insert and finish on the signed-off sample. Where a sample shows a problem, review the cause, revise the specification and confirm it on another packed sample.
| If the sample shows | Cause to review |
|---|---|
| Line sheet bends in the lid | Pocket size against the literature |
| Book-style lid will not close flat | Insert height and spine width |
| Product shifts beside the literature | Cavity size and layout |
| QR code does not scan | Code size, contrast, finish and applied position |
Seven days covers standard production from approved proof once the specification is confirmed; delivery timing is confirmed separately, so count back from your first sell-in meeting or launch date.
